HEY! GLAD YOU’RE HERE. LET’S ANSWER SOME IMPORTANT QUESTIONS ABOUT YOUR NEW BUSINESS IDEA.

First, what kind of business are you going to start? Don't worry--it can just be hypothetical.

Business types in the hospitality industry include hotels and other vacation rentals, camping and RV parks, resorts, restaurants, cafes, bars, nightclubs, catering services, event planning and management, travel agencies, tour operators, spas, wellness centers, golf courses, country clubs, theme parks, amusement centers, hosted experiences, transportation services, travel technology, meeting facilities, winery and brewery tourism, just to name a few.

Picture your ideal customer. Let's personify them. Give them a name?

First, let's explore demographics. What's the age range of your ideal customer?

Where do they live? This can be a region, a kind of neighborhood, X number of miles from a city center or university, etc.

What's their household income level?

How do you anticipate they'll engage as a customer? Online or in person? With their family or alone?

Now some psychographic questions. What are their hobbies and interests? What do they do with their free time?

What motivates them to seek out products or services like what your business offers?

What are their values and priorities?

What kind of experiences are they seeking?

Let's dig into their behaviors. How often do they travel, dine out, seek entertainment options, purchase coffee from a shop, etc?

What channels or platforms do they use for researching, booking, ordering accommodations or experiences?

Are they budget conscious or do they prefer luxury accommodations or experiences?

Do they have loyalty to specific brands or businesses? If so, name a few.

Are they interested in lifestyle-specific accommodations or experiences, like eco-friendly, sustainable, remote-work friendly, pet-friendly, vegan friendly, etc?

And finally, what are some of their needs and pain points as a customer? What problems are they trying to solve for themselves when they seek out a business like yours?

What common challenges or frustrations do they face when they're seeking hospitality services?

What kinds of services or experiences would help them better meet their goals?

Speaking of their goals, what are they trying to accomplish? Are they seeking hospitality services for relaxation, adventure, exploration, business, family time, something else?

VALUE PROPOSITION QUESTIONS

What sets your business apart from others in your industry? Do you offer a unique service, location, experience, or amenity?

What benefits will your customer, clients, or guests receive? How will your business improve their experience or solve their problems? Focus on what guests will gain, whether it's comfort, convenience, relaxation, adventure, or another value.

NEXT STEPS

If you share your email address, we'll send you a summary of your responses and a few free day passes to MatchBOX Coworking Studio!

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Are you interested in connecting with MatchBOX to explore ways we can help you start this business for real?

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