Why You Need to Check Out Canva Before You Make Your Next Graphic
Looking for graphic design resources that don't require designer-level skills?
Look no further than Canva.
WTF is Canva?
Canva is a simplified graphic-design tool that uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals and can be used for both web and print media design and graphics.
Tip #1: Focus on Readability
Claire started by highlighting the need for readability. Design is a fun way to experiment but the end result still needs to prioritize function over form in order to make sure your message is conveyed effectively. She focused on minimal text along with consistent colors and fonts.
Also necessary is feedback. As Claire said, “We’re building these designs to share, not to hide away!” Show off what you create with Canva and make sure it all makes sense for your audience. Keep asking questions, others will help you define your content more effectively.
Canva offers a sharing option that makes this easy.
Tip #2: Paid is an Option, Free Works Just Fine
Canva is a free site that offers a professional version for a small monthly fee.
Free Canva offers you full editing capabilities, the ability to share an in-progress design with others via email, as well as integration with apps like Dropbox, Google Maps, Facebook, Mailchimp, and more!
So why upgrade to the paid option? The pro version offers you a chance to save your brand kit (inserting logos, brand colors, and fonts with one click). It also opens up more photos and design elements to use, as well as allowing you to download designs as an animation or GIF.
Tip #3: Recommended Resources
Canva is an intuitive resource so you can certainly dive right in and get started. That being said, there are tons of resources to help you create more effectively, in a way that not only conveys information but promotes your brand image.
Claire suggests:
Behance for inspiration
Building a Brand Show on YouTube